The Summit Challenge: Sustainable Revolutionaries
August 24th – September 4th 2002, Johannesburg, South Africa
Pop Sustainability, TRAFIKAfilms and Globalvision partnered to produce a campaign that was designed and executed by students at the World Summit on Sustainable Development in Johannesburg South Africa. Their mission? To promote the youth perspective on the issues of sustainability. The result was the creation of the launch of the Sustainable Revolutionaries as an expanding team, a 6-minute Music Video Diary created by the students, a 4-minute pop song, a 20-member group of talented local young performers and a 26-minute reality-based documentary of the campaign from beginning to end. The team spoke twice in national radio, once on national TV and the musicians performed 4 times for World Summit delegates. This campaign marks the entrée of Pop Sustainability into mainstream media.

Sustain-NY: Dine Together
January-March 2002, New York City
In the wake of September 11th, Pop Sustainability contributed to Lower Manhattan economic revitalization, and introduced cuisine as a pathway for consumers to incorporate sustainability into their daily lifestyle. Partnering with 10 Tribeca restaurants, Pop Sustainability hosted weekly dinners from January through March that celebrated the pleasures of food and wine, while emphasizing the need to preserve culinary traditions and to build awareness of the impact of food on our health and environment. Sustain New York promoted all that is locally grown, seasonal, artisan, and organic, in a "biodiverse" cultural tradition.

Speak: A Conversation About Race
May-September 2001, New York City and Durban South Africa
This campaign utilized a format for one on one dialogue called Conversations About Race developed by Corey Kupfer, lawyer and activist. Targeting audiences in two locations, the campaign had both a local and global impact on bridging the communication gap between race, culture, and socio-economic backgrounds. The June 2001 event featured a spoken word performance at the Brooklyn Academy of Music (BAM), a sample conversation and an opportunity to participate in an impromptu conversation with another member of the audience. The majority of participants declared this event a resounding success. To extend these results, Pop Sustainability, presented to the World Conference Against Racism in Durban, South Africa and raised awareness with concerned leaders from around the world of the potential of this direct and transformational approach to race relations.

CommoNature
May 2001, Rotterdam, The Netherlands
Students at Erasmus University were the first to take Pop Sustainability's campaign tool and develop their own campaign. The first European sustainable concept party "CommoNature" engaged the students of the "Art and Sustainability" class lead by Professor Hans Dieleman and attracted the interest of students campus wide. At the culmination of the campaign-an on campus party-students visualized the concept of sustainability, using various art expressions such as music, movies, slide projections, and a group painting. Pop Sustainability traveled to Rotterdam several times in support of the planning of the campaign.

International PopSlam
October 2000-May 2001, New York and Rotterdam
Pop Sustainability launched a spoken word campaign in New York with a poetry slam of 20 local performance artists held at the PopLoft in Chelsea. This campaign instigated conversation online at ThinkPop.org as well as offline, about the power of the spoken word. A second event was hosted at the PopLoft for Youth Speaks which was a slam of over 40 people. Andrea Atsuko Dunham, the MC of PopSlam (whose blistering slam, "I am the Revolution" is featured on ThinkPop.org) traveled to Rotterdam for the Cultural Capital of Europe celebrations to articulate how the arts can communicate directly to the heart of the issues of sustainability.

© 2002 POP SUSTAINABILITY