Pop Sustainability has four areas of work:

• Raising awareness about sustainability through positive, action-oriented local and global campaigns
• Promoting positive action in young adults and empower their influential voice
• Utilizing the impact of pop culture and the power of multiple media outlets
• Providing feedback about the growing demand for sustainability amongst young adults

These four areas correspond to our four programs:

• Sustainability Education & Awareness
• Empowerment & Training
• Mainstream and Interactive Media Programming
• Youth Marketing Studies

Within these four programs we use a proven successful awareness and action campaign format as a highly effective planning and implementation tool. We also create, produce and promote numerous events each year, some of which are in conjunction with an ongoing campaign.

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© 2002 POP SUSTAINABILITY