We live at a critical juncture in the evolution of life on Earth. Consciously or not, we are choosing our destiny and that of the entire community of life for generations to come.

Consider two of the most critical trends: population growth and global warming. Since 1950 world population has increased by 3.6 billion. Meanwhile, we have added a full 30% more CO2 to the earth’s atmosphere since the earliest measurements of two centuries ago. Without addressing these two issues there is little chance to maintain human life on Earth, as we know it(1).

Without a significantly accelerated and sustained reallocation of resources many of today’s environmental, social, and economic challenges are likely to reach critical thresholds in the decade of 2020. Research(2) indicates that by 2020:

• 2 to 3 billion people will be added to the Earth’s population.
• 95% of the growth will occur in the poorest nations.
• The gap between rich and poor will have grown wider with billions of people living in urban slums clean water, sanitation, or a place to grow food.
• Clean water supplies will be too limited to meet food requirements.
• Up to one-fifth of all living species will be nearly extinct.

However, the critical path is clearer than ever to resolving the conflict between human and environmental systems--all the factors are in place for a breakthrough to occur culminating in a clear, concise shared agenda for action to put humanity back on track. From indicators of existing levels of awareness to the willingness to act, we could see a revolution in the next few years.

We now realize we have a problem: According to the leading environmental research firm’s report, Roper’s Green Gauge, concern for the environment is at an all time high. In year 2000, the percentage of people naming the environment as their top concern was 22%--83% higher than just five yearsearlier. The 18-29 year olds are the opinion leaders here.

We now know we have a self-interest in dealing with the root causes: In late 2001, a global public opinion poll by Environics International indicates: “When citizens are asked what should top the agenda of Heads of State at a September 2002 meeting, they point to poverty ahead of wars and armed conflict—a surprising result in the midst of the current war on terrorism. This and other findings suggest the public sees poverty reduction as a key way of achieving a more secure world.”

We are looking for ways to align our lifestyles: From Roper’s Green Gauge Report, 29 percent of people surveyed believe that individuals must act to achieve balance between economy and environment—an even higher percentage than those that wish to rely solely on environmental groups, governments and corporations.

• 56% of respondents agree with the statement: “I would do more for the environment, but I don’t know how.” (36% Disagree; 8% Don’t know)
• 54% say that “I’m too busy to make changes” is a Major Reason, or Something of a Reason that they’re not doing more for the environment.

Related Articles:
Securing a Sustainable Future by William McDonough
State of Sustainable Business by Rona Fried

© 2002 POP SUSTAINABILITY