| REASONS WHY YOU SHOULD CARE ABOUT SUSTAINABILITY |
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| PRO-SOLUTION | More
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| Young adults, you are the trendsetters of today and leaders of tomorrow. You are tuned in, turned on and media savvy. You live in a fast-paced, highly interactive, often stressful world. You are conscientious of your style choices and at the same time, you demand more from the corporations you purchase from. You want to do well for yourself and do good in the world. You also expect your political leaders to pay attention and earn your vote. Most importantly, you don't want to listen to any more whining about the problems. You want to know about pro-active social, economic, environmental solutions. You want to participate in something that forwards the action. Pop Sustainability uses popular culture-such as film, fashion, music, sports and food - to deliver a message that communicates to the most culturally influential sector of society today - young adults. Pop Sustainability is pro-corporate, pro-consumer and, I repeat, pro-solution. Meaning, no matter who you are, you have a role to play - changing minds will change the planet! Welcome to Pop Sustainability. You're home! Pop Sustainability thanks Email Mass Transmit for its technology support. |
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© 2002 POP SUSTAINABILITY |
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